What We Believe
We believe in your innate intuition and ability to discern what is best for yourself and your baby.
We believe that you and your baby are one unit, and the health, safety, and care of one, strongly impacts the other.
We believe that midwifery care is a partnership between the midwife and the client. There should be open, honest communication within that partnership. Decision-making should be a collaborative effort and not dictated by the provider alone.
We believe in providing you with evidence-based education and resources, to give you the tools needed to make true informed decisions for yourself and your baby.
We believe in following not only evidence-based care, but listening to, hearing, and believing all birthing people’s experiences.
We believe that birth work is energy work. That birth is not just a physiologic process but is also a transformative, spiritual process.
We believe in your wisdom and strength.
Che Phifer, LM, CPM, BSM
Midwife
Che is a wife and mother of three grown boys. She has served the birthing community as a midwife, doula, childbirth, and breastfeeding educator. Che has a Bachelor of Science in Midwifery degree from Mercy in Action College of Midwifery. She is nationally credentialed as a Certified Professional Midwife through the North American Registry of Midwives, as well as being licensed by the State of Arizona. She’s worked in emergency services as an EMT, 911 operator, and dispatcher for over 20 years. During that time she was honored to serve and care for people from many communities during the most challenging times of their lives. She also worked to organize programs to teach diversity and inclusion. At home, she enjoys spending time studying herbalism and creating herbal products to support the health of families. She believes in education, evidence-based practice, true informed consent, bodily autonomy, and support for personal choice.
CNM, Women’s Primary Care
Back-Up Midwife
Beth is a dedicated Certified Nurse Midwife serving the greater Phoenix community. She has over a decade of nursing experience in acute care settings, including ICU, ER, PCU, transplant, cardiac, neuro, and med-surg. I now specialize in women’s primary care and homebirth. Her journey to midwifery was driven by a deep frustration with the traditional medical system, where women’s voices are often overlooked. Committed to change, She prioritizes truly listening to clients and dedicating ample time to each appointment, valuing quality over quantity. Her mission is to empower women with compassionate, respectful, and individualized care throughout every stage of life. When she’s not welcoming new lives or advocating for women’s health, she enjoys life with her husband, two teenage daughters, and three fur babies, embracing all the beauty and adventure that Arizona has to offer.
Audra Nelson, LM, CPM, RD
Back-Up Midwife
Audra is a Certified Professional Midwife and Licensed Midwife. She is currently working towards a Bachelor of Science in Midwifery degree at Midwives College of Utah. She is the founder of A Rae Doula & Birth Services. She has supported birth for many years as a doula, childbirth educator, and placenta encapsulator. Audra has her masters in Nutrition Science and has been a Registered Dietitian for over 17 years, specializing in neonatal and pediatric nutrition. She believes food is medicine and nutrition therapy can be used to treat the whole body and prepare you for your birth.
Her passion for helping families started at a young age, after witnessing her mother’s labor and the birth of her younger sister. Audra has a deep respect for the normalcy of birth and the uniqueness of each childbearing person and family. Audra is married and privileged to be the mother of 3 adventurous children. Audra is your source for all your placenta needs, including encapsulation. If you need a birth tub, she’s also your go-to resource for several different types of pools!
Get to Know the Students
Latisa Ratliff
Latisa Ratliff is a dedicated birth professional whose passion for supporting families began in her hometown of Stockton, California. Now based in the Phoenix Valley, she shares life with her husband of 13 years and their four beautiful daughters.
Latisa’s own journey through reproductive health and the births of her children—including two cesarean births followed by two successful VBACs—inspired her to walk alongside others during this transformative season of life. Drawing from personal experience and professional training, she launched P.S. Love Mommy Doula Services in 2017. She has had the honor of serving hundreds of families with compassion and care through her roles as Doula. Birth Photographer, and now Student Midwife.
She holds certifications in Birth Doula Support, Birth Photography, and Placenta Encapsulation, and is deeply committed to empowering parents with knowledge, presence, and heartfelt support every step of the way.